IKEA: More Affordable Than You Think

IKEA Malaysia had a problem: How do we demonstrate our commitment to keeping prices low when other popular brands offer waaaaaay cheaper items?

Our solution? We showed that affordability goes beyond just the price tag. There’s added value like style, quality, functionality, and positive environmental impact that you won’t get elsewhere.

That’s how we landed on these four films. Because affordability isn’t just about spending less. It’s about getting so much more from what you buy.