Nike Jordan x Ateneo: That One-For-All DNA
Working with the Blue Eagles and Lady Eagles of Ateneo Basketball, we launched and amplified the partnership between the Jordan brand and Ateneo de Manila University. Through research and in-depth interviews with the coaches and athletes, I got to name the campaign “That One-For-All DNA” - embodying the Atenean spirit of playing for more than just individual gain, playing for the greater glory. We then brought the campaign to life through digital and physical takeovers all over Manila.
Launched the first Jordan-sponsored team in Southeast Asia and India.
38M
Views across Youtube, TikTok, and Twitter
1.2M
Instagram views
Comments on the global @jumpman23 Instagram
212
Teaser
We teased the partnership with Ateneo alumnus and the first Filipino Jordan Brand Athlete, Kiefer Ravena.
Main Film
The final video was posted on the global @jumpman23 Instagram page.
Out-of-home
We took over key locations in Manila including major hotspots, Ateneo’s university campus, and the Jordan Manila store.
