National Arts Council: The Cycle of Giving

The National Arts Council of Singapore had a goal—to make more people donate to the arts.

And for their annual Patron of the Arts Awards, they asked us to engage their current donors and show the impact of giving to the wider community through a film.

We landed on the insight that when we donate, we indirectly enhance the lives of individuals and those they interact with, so much so that when we give, we unknowingly become connected to someone completely different from ourselves.

In our film, we show the trail of impact these donations leave on each individual within the Singapore community. And how giving is more than what it might eventually, be as it presents its returns to you in indirect ways.