Turned B2B employees from broadcasters into networkers.

NCS: Impact 2023

NCS has always been at the forefront of Singapore’s tech innovations amongst some stiff competition in the industry. However, there was still room to reinforce their role as a thought leader in the B2B space.

Our solve? We planned and created content for their annual Impact event where we cut through a sea of traditional, lengthy posts that talk AT people and instead made ones that engage WITH them.

Awards and Recognition:

  • 1x Markies 2024 Bronze (Most Creative - B2B Marketing)

  • 1x Markies 2024 Bronze (Most Effective - B2B Marketing)

10K

New Followers

117K

Organic Impressions

81.2%

Engagement Rate in the
first hour of posting on D-Day

Social Media Content

When planning for Impact 2023, we wanted to ensure that offline event discussions were turned into an online forum on social - steering away from the usual repurposing of topics to social without optimising for specific audiences. And with this, we created a comprehensive plan packed with thumb-stopping content that provoked insightful dialogues across LinkedIn, Instagram and TikTok.

@ncsgroupofficial When it comes to user testing… we SHOW and tell. 👀 ​ #NCS #transport #usertesting #virtualreality #tiktoksg #fypsg ♬ original sound - NCS Group
@ncsgroupofficial Them: “View the problem from the customer’s POV”​ Us: “Say no more.” 🤫​ #NCS #tech #techtok #tiktoksg #fypsg ♬ original sound - NCS Group

Social Toolkits

We also built social toolkits for both speakers and employees, turning them into advocates for the company.