Red Bull East Asia Content Studio
Role: Social Specialist / Content Creator (Copy)
Created regionally relevant content that drove greater Asian representation and storytelling for 9 East Asian countries including Singapore, Malaysia, Thailand, South Korea, Philippines, Hong Kong, Indonesia, Taiwan and Japan.
Kick-started several content series and created more than 2,000 content pieces over 3 years through trend-jacking and format experimentation.
Increased total video views by 54.7% and total reach by 66% after a full year on the account.
Pioneered the region's TikTok content creation by delivering fresh, platform-specific copywriting.