Uncovered what happens in Singapore after dark.
Singapore Tourism Board: SG After Dark
The world has seen Singapore in all its crazy-rich-asians glory. This time, we put a spotlight (literally) on the country’s most-kept secrets before the sun rises and after it sets.
For my last-ever project in BBH, we got Singapore’s night owls to share their recommendations around food, nature, tours, and more through easily-shareable, bite-sized videos posted on Visit Singapore’s Instagram, Youtube, and TikTok accounts.
Social Media Amplification
On top of in-feed videos, we also produced gamified Facebook and Instagram stories to drive engagement.
Editorial
These stories were directed to each of our content pillar’s editorial landing pages.
