Reimagined a mobile device
with no women’s contributions.
StarHub: Nobile Technology
There are countless breakthrough innovations by women in tech, that are either unknown or misattributed to men. And we’ve had ENOUGH!
To celebrate International Women’s Day, we introduce ‘Nobile Technology,’ a device stripped of the innovations pioneered by women—no Wi-Fi, Bluetooth, GPS, you name it.
So we thought, “What better way to spotlight women’s tech contributions than to hide them? You’ll see! Or will you?”
Social Media Amplification
With the release of ‘Nobile Technology,’ we kept the momentum by spotlighting women in StarHub on LinkedIn and educating our audiences with interactive, platform-optimised IG stories celebrating the achievements of female tech pioneers.