Sunsilk: Hair Drama

Most anti-dandruff shampoos only mainly tackle dandruff, forgetting that hair fall is also a problem experienced by dandruff sufferers.

In this film, we show how Sunsilk Anti-Dandruff is a total solution that has the dual benefit of removing dandruff and making hair healthy and free of hair fall.

How did we do it? We tapped into a popular Filipino behaviour: recreating their favourite movie lines just for the heck of it.

Working with one of the Philippines’ most popular leading ladies, Kathryn Bernardo, we brought back the iconic line from her 2018 film The Hows of Us: “I’m very, very, very tired.”