Over 2M organic views on TikTok.
It all started when my ex-agency, BBH, gave us all an internal brief: Make Singapore famous on TikTok. As a self-confessed chronically online zillennial, it’s safe to say that I delivered. Together with my creative partner, we scoured the streets of Singapore and showed off what the city has to offer in ways familiar to TikTok audiences - unfiltered, thumb-stopping, and just plain ol’ candid.
From then on, I continued making my own TikToks, which have since garnered thousands of views.