Opened up a virtual paradise during pandemic lockdowns.
Virtual Sentosa
When several doors close, a virtual one opens… or something like that?
At the height of the global pandemic, we brought Sentosa Island to the shores of Animal Crossing on Nintendo Switch. Cooped up in our homes, we’ve built an ultra-specific digital replica of Singapore’s #1 holiday island for travel-starved visitors in just 12 days. The results? Let’s just say we’ve managed to scratch everyone’s travel itch.
Awards and Recognition:
1x Caples 2021 Gold (PR)
1x Caples 2021 Bronze (Response to COVID)
1x Cannes Lion 2021 Shortlist
1x Contagious Magazine’s Most Contagious Campaigns of 2020
8x Creative Circle 2021 Gong Show 2021 Gold
4x Creative Circle 2021 Gong Show 2021 Silver
1x Creative Circle 2021 Gong Show 2021 Bronze
1x Creative Circle 2021 Gong Show 2021 Finalist
2x One Show 2021 Silver (Innovation & Transformation/Innovation in Lockdown)
3x One Show 2021 Shortlists
2x Webbys 2021 (Advertising, Media & PR/People’s Voice Winner)
Social Media Amplification
As an entirely social campaign, we’ve created content from launch to round-ups to keep audiences updated and engaged on this major takeover. We also worked closely with gaming communities and influencers to drive awareness.
In The News
The campaign was featured in over 300+ publications, garnering 7.5 billion media impressions worldwide.
